Government Officials Upgrade Media SkillsAug 29, 2014
Nay Pyi Taw - Forty three civil servants responsible for media relations in their Ministries and Departments successfully completed a two day media skills training in Nay Pyi Taw today.
The training was organized by the United Nations Development Programme (UNDP) in partnership with the Ministry of Information, and was aimed at providing government media relations officers with the skills and knowledge to enhance their interactions with the media. The training included sessions on how to work with the media as well as practical exercises to improve interview techniques.
In opening the training, His Excellency the Union Minister for Information U Ye Htut urged the participants to overcome their apprehension of the media and increase their interaction with journalists.
“Sometimes when we do not get our stories published in the media, or we get bad stories published, we get a wrong attitude and say we do not want to deal with the media. If you do not deal with the media, how will the media and through it the people know about your Ministry’s work?
Don’t look at the media as a threat to your Ministry. The media is an opportunity which can help you publicise your Ministry’s work to the rest of the world,” said His Excellency U Ye Htut.
UNDP Country Director, Toily Kurbanov said that good media relations were important for Ministries and Departments to get their messages out.
“The whole world is watching as the new Myanmar emerges with its reforms. Everybody is eager to know how these reforms are affecting people in Myanmar and many of you have those stories,” Mr. Kurbanov told the participants.
A participant, Daw Theingi Ye Tun, from the Ministry of Labour, Employment and Social Security, said the training would help her work better.
“Dealing with the media is a new experience for me. During this training, I have gained effective techniques and valuable knowledge, such as the dos and don’ts in interviews and how to prepare effective messages.”
Another participant, Dr Kyaw Khine Khine Aung from the Ministry of Science and Technology said he found the practical aspect of the training very useful.
“This has been a very practical training. I have gained useful knowledge and I have particularly appreciated the sessions on public speaking,” he said.
The media skills training is part of UNDP’s broader support to the Government of Myanmar to enhance the capacity of its workforce. Through the its Country Programme 2013 – 2015 UNDP, has already provided support to many initiatives equipping civil servants with the knowledge and skills they require to do their work more efficiently.
Ms. Shobhna Decloitre
UNDP Communications Specialist