Toily Kurbanov: Opening Remarks at the Media Skills TrainingAug 28, 2014
Nay Pyi Taw
28 August 2014
Your Excellency U Ye Htut, the Union Minister of Information, let me first start by congratulating you on your new appointment. It is a great honour to have a seasoned communicator such as yourself to deliver the key note address at this Media Skills Training.
And a very warm welcome to all the Directors Generals and Deputy Director Generals as well Spokespersons’ from all government ministries who are here to attend the training.
There is no doubt that good media relations are important for every government Ministry and within each, for every Department. Being present in the media, means that you are accessible to the people who read the newspapers, listen to the radio, watch television and indeed those who get news from Facebook.
The whole world is watching as the new Myanmar emerges with its reforms. Everybody is eager to know how these reforms are affecting people in Myanmar, and you, distinguished ladies and gentlemen, in charge of media relations for your respective ministries, have many of these stories.
You are the link between the government and the media and through the media to the people. You are also the link between your great predecessors and future generations of Myanmar leaders and communicators. You are continuing powerful Myanmar tradition and practice of people-centred communicators. The tradition traces back to Bogyoke Aung San, whose outstanding communication style and people skills played an important role in convincing masses at the dawn of Independence, or U Thant, the great communicator and diplomat, ex- UN Secretary General, who was at that time under the global media attention in the middle of the Cold War.
Through your two day training, you will upgrade the skills and knowledge necessary to provide the media with the comments or interviews they need for their stories. As you will see through this training, one of the key elements for a successful media intervention is preparation. The training is hands-on, meaning that the theory you learn in the morning sessions, will be put in practice in the afternoon sessions. You will learn a lot, as well as have fun, recording interviews and reviewing them in your groups.
After this training, I am confident that you will be equipped with the skills and knowledge to be more present in news media. You will be equipped with skills and knowledge for life long self-training and media engagement. I can say this confidently because I am myself an alumni of media courses by Moncef.
This training is part of UNDP’s broader support to the Government of Myanmar to enhance the capacity of its workforce. I am pleased to say that through the Country programme 2013 – 2015 UNDP has already support to many initiatives equipping civil servants with the knowledge and skills they require to do their work more efficiently.
For the Media Skills Training, UNDP partnered with the Ministry of Information and I would like to express my sincere thanks and appreciation for the Ministry for its efforts in making this workshop possible.
I wish you a successful training.