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About the UNDP Logo and Branding

The UNDP logo and tagline is the combination, in one fixed-size relationship, of the United Nations emblem and the letters “UNDP”. The UNDP logo is the keystone element of our visual identity and should be used to represent the entire organization.

In practical terms, the deep blue colour and solid rectangular shape make the logo strong and distinctive and the “Empowered lives. Resilient nations” tagline is designed to support the logo and explain the work of UNDP in simple terms.

The UNDP logo folder below shows appropriate versions and formats of the logo and tagline. The preferred version is of the logo in deep blue and the tagline written in black. As such, whenever possible please use this version. The tagline should never be placed above, or to the side of the logo – but must be below as seen below. 

UNDP Branding Guidelines

Note: The preferred version is of the logo in deep blue and the tagline written in black. See below. As such, whenever possible please use this version.

Whatever the application, the UNDP logo and tagline should always be reproduced from official artwork. because the proportions, shape and position of the letters are critical to its effectiveness, only authorized copies of the logo should be used for reproduction. Never try to re-construct or redraw the logo.

Use of UNDP logo needs to be coordinated with and approved by the UNDP CO designate representative. 

Contact yamon.phu.thit@undp.orgsandra.barrows@undp.org or +95(1) 542910 to 19 if you need any assistance with the download or use of UNDP logos.

Other acceptable versions:

  • UNDP Logo in blue and tagline in white
  • UNDP Logo in white outline and tagline in white (used on coloured/blue backgrounds)

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